Set goals & understand KPIs
Recruit necessary team
Brand Identity Workshops Prioritize and test
A/B testing, User Interviews, Focus Groups
Lo -> Hi-Fi Prototyping
Backend & Frontend Dev
We initially focus on the brand personality of our clients and perform an audit to see if it matches the mission and has an overall consistency. Then our goal is to understand and learn more in depth who the target users are and what their needs are, the next challenge is defining the experience or in some cases, re-defining it based on this knowledge… This is where the storytelling comes in. I pride myself in being a natural empath, and surrounding myself with professionals who care as much as I do about quality.
“The most important thing is to try and inspire people so that they can be great in whatever they want to.”
Branding & Design
Brand Development & Rebranding
Logo & ID Systems
Brand Style Guides
Social Media Management & Design
Website Design & Development
Custom Content Management Systems
We usually start with an incredibly ambitious idea or in this case an actual sketch from our stakeholders and a big part of what I do is try to narrow the project down to the most important components and determine the needs of the client.
In 2010 I graduated from RISD in Providence, RI, during that time I immersed myself in the music scene and took many videos and photographs of friends and events around the small city. I’m not so much involved in Los Angeles, but through all this moving around and traveling I have grown a digital community of artists, musicians, and writers who I love and trust and hope to bring into creative projects.